Briefing 2: Historical Overview

The second briefing outlines important historic events in your country's last 100 years. The briefing cannot be longer than two typed pages, including sources. See the example.

Use at least three different sources to study the history of your country of choice. You'll need to devote some time to understand how history may have changed the development of the country, and how history impacted the country's relationship with trading countries. You may divide the work with your partner (if you have one) and then spend time discussing historic events to determine which events should be included in your briefing and why.  Be prepared to explain why you selected the historic events listed in your briefing. Be prepared to explain why/how certain of these events impacted international marketing and trade. Follow the sample briefing to develop your final product.

Why this assignment?

The value of this assignment is that you become a "student" of another country with knowledge about its history and development in terms of international marketing. The assignment is also valuable because it requires you to see a larger issue (history of a country) and reduce it to a briefing. In the real world, marketers are often asked to explore a larger issue and summarize it for the company's leadership. Finally, this assignment helps fulfill several of the Learning Outcomes listed in the syllabus.

Deadline 

Email your briefing to me no later than 7 pm (Kuwait time) Wednesday 7 March . . . bring a hard copy of your briefing to class on Thursday 8 March and be prepared to discuss the details. Please bring 8 copies of your briefing.