Please learn these key terms; for the next quiz, you will be asked to provide an example to illustrate the term, or to demonstrate why the term is important to international marketers.
3.1. Climate is the many weather conditions of an area.
Imp. Weather affects [temperature, humidity, and altitude affect] humans and products.
3.2. Topology is a bird’s eye view of the land that identifies important features.
Imp. Geographic barriers can be difficult and expensive to cross.
3.3. Historic understanding of cultural development is the awareness of the impact of specific events on how people in a country view their world.
Imp. A lack of knowledge of a country’s history can create big problems.
4.1. Culture is what each new generation must learn. It comes from human work and human thought.
4.1. Culture is what each new generation must learn. It comes from human work and human thought.
Imp. A marketer must be aware how a culture will react to planned marketing.
4.2. Cultural values are long-held beliefs and opinions of a group: the way the world is viewed.
Imp. There are big differences between countries, and even between parts of countries.
4.3. Cultural borrowing is learning from other cultures experiences and borrowing ideas to solve problems.
Imp. Often another culture will have a better solution to a problem.
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