In this brief, examine and then outline the political structure of the country. How is the country governed? Who has the power and authority? How are political issues decided and resolved?
Topics to Cover
Examine and outline the country's legal system. How are disputes resolved with foreign entities? Who has rights and what are they?
Examine and outline the country's trade barriers and prohibitions. Is free trade encouraged? Why do certain barriers exist? What has been the country's experience with trade through the years?
Keep in mind that the above questions are merely suggestions and are not required for you to ask and answer. You may decide to ask/answer these questions, but you should include others as well.
Once again, this assignment is valuable not only because it supports several of the Learning Outcomes for this course as described in the syllabus, but also because it gives you an opportunity to look at a larger issue and reduce it to a brief report. Good marketers are skillful at explaining complex situations. The assignment is also valuable because it helps you learn about issues relevant to a foreign country, and that's important because if you work as a marketer in Kuwait you will almost always deal with international issues.
Deadline
Bring 8 copies of your brief to class on Thursday 15 March and be prepared to discuss it with your classmates . . . email your brief to me no later than 7 p.m. Wednesday 14 March.
No comments:
Post a Comment