Briefing 5: Cultural Essentials

An international trader can make dramatic and costly blunders if she's unaware of a country's cultural issues. In Briefing 5 (see example) you will explore the cultural issues that impact trade in your country of choice. This briefing is limited to 3 pages including sources.

Begin with an Overview of the country's cultural essentials. What would you or your company need to know about the culture of your targeted country to successfully trade with that country?

Here are key topics to include in your report:

• Language
• Religion
• Values
• Education
• Traditions

Deadline

Email Briefing 5 to me no later than 7 p.m. (Kuwait time) Wednesday 28 March. Bring 8 copies of your briefing to class on Thursday 29 March and be prepared to discuss it.