In Briefing 5, you explored the cultural essentials relative to the country you've been studying. Briefing 6 (see example) is an extension of the cultural topic, but emphasizes how culture relates to conducting business in the country. Use at least three sources to prepare this briefing, which should not exceed 4 pages.
Culture Impacts Business
Culture dictates behavior in a country, and anyone who wishes to conduct business in a country must be aware of what the locals expect culturally. In South Korea, for example, if you want to meet with a business executive to discuss trade, you should make an appointment at least several weeks in advance. And then, don't expect to finalize business at that first meeting. Culturally, Koreans want an opportunity to get to know you before striking a business agreement. At the first meeting you may explore the host's needs and challenges as they relate to your product or service, but you would probably not discuss terms of a deal. That would occur at a future meeting. If you go to the first meeting with a contract, expecting your host to sign it, you may be politely ushered out of the meeting and eventually out of the country. Even though you are from another country, you are expected to know how business is conducted in your host's country. Ignorance of culture is often interrupted as rudeness.
What to Discuss
Cover these and other topics in your briefing:- Business Relationships
- Business Communications
- Business Etiquette
- Dress
- Business Cards
- Appropriate socializing customs
- Manners
- Gift Giving
Deadline
Email Briefing 6 to me no later than 7 p.m. (Kuwait Time) Wednesday 11 April. Bring 8 copies of your briefing to class on Thursday 12 April and be prepared to discuss it.
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